To create all of these designs, I used a programme called Gimp which is a free picture editing software very similar to Photoshop and a drawing tablet made by Wacom.
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1.) R.A.N.K Compass
This was the first design that we produced which started out as a trial run to test out techniques but resulted in a possibility for a final logo. We all thought that the font and placement of the letters worked well with the image, representing how an average compass would look with its North, East, South, West points.
The reasons for not using this design came from the fact that it is not an easy thing to explain why we had chose a compass and so could cause complications in the future.
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2.) R.A.N.K Main Font
This is a simple design to show off the font that we decided as a definite use in the rest of our results. We chose this specific type of font not only because it shows a similar resemblance to many horror movie fonts but also because it fits well with how we originally pictured it to be Incorporated within our task. We also believed that the font and colour would appeal to our audience, contrasting against the black background, giving it even more of a horror effect.
Reasons as to why we didn't use this design was for the fact that it was used as a template and so was too plain for our expectations of a final logo.
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3.) R.A.N.K Smoke
Sticking with our base layout, this logo was created with the choice of a smokey/misty effect that illuminates against the black background and seems to surpass the text. The reason for this effect was based on horror in general by resembling the uncertainty, as in the uncertainty of characters in a movie or likewise the uncertainty you may face if in a situation where fog is involved.
We chose not to use this design for reason such as the smoke may be mistaken as a cloud, defeating the concept of why we chose to use it to begin with.
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4.) R.A.N.K Barbed Wire
This particular logo was inspired by a logo shown at the beginning of all SAW movies, where it shows wire rapping and being tightened around a production company's name, Twisted Pictures. We also felt that it could be easily relatable since it fits into many horror films and may have been seen before and so is recognisable.
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5.) R.A.N.K Blood Drip
The effect that we used on this design consisted of a water droplet underneath our main text, creating the illusion of blood. We thought that this worked well with the genre of our film and felt like it captured the horror aspect without it having to be limited to one specific sub genre.
After reviewing all of the designs created, we all agreed on this to be our final logo and so is the one that will be used in our main task.






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