Finalised Task

Preliminary Task Video

Evaluation Question Number 7 Answer

Looking back at your preliminary task (the continuity of editing), what do you feel you have learnt in the progression from it to full product?

I have used our final main task and added tags to different sections explaining what I fell I have learnt from my previous preliminary task and have used to progress in the making of this one.

Overall, I feel as though we have indeed improved and progressed from what we had fist started out like. It is clear that we have used many more editing and filming techniques to create drama and as an equivalent, spent and put much more thought and time into the production of our final outcome.

Learning from previous mistakes, we went into more depth as to what our film would be about and researched multiple types of psychological horror movies for inspiration as to how we was going to go about presenting a meaningful plot in a just under two minute opening title sequence. After finalising our task, I feel a lot more comfortable with the filming and editing of clips then I previously did in our preliminary because I have become more familiar with existing camera shots and angles but also obtained the knowledge of new conventions such as jump-cutting. Although I fell that I have obtained a wider variety of understanding, I still think that there is much more room to develop my knowledge on the music industry as a whole.

Evaluation Question Number 6 Answer

What have you learnt about technologies from the process of constructing this product?

We decided to create a video to present all of the technologies that we have used in the production of our task and show what we have learnt from using them.

Evaluation Question Number 5 Answer

How did you attract/address your audience?

To be able to answer evaluation question number five we decided to create a poster that we would then put around a certain area of school, attracting our target audience and inviting them to watch our film and give feedback in video form.

Starting from the beginning, before we was able to produce a date and place for our film to be shown, we had to first had to decide what our poster would show and all of the minor details that would go into creating a poster (text, colours, lighting, images, etc.). We came up with three main possibilities, which all had something in common - the use of characteristics of the face or the face in general, which would be in the centre of the frame. We thought this idea would work well with letting the public know who is the main character and their gender, so therefore targeting our chosen audience.

Example No. 1:

This first idea we thought up came from the idea of us wanting to fully show, in the clearest way, that she is mentally unstable and so used more than one image of the character to possible show that she possess multiple personalities. What we have tried to show from the sketch above is that the centre picture is in a near enough calm and neutral position whereas when it begins to fade either side, it starts to show more of her crazy side.

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Example No. 2:

The idea above shows a half and half of our characters face, one side normal and the other distorted with blood tears, bruises, cuts, etc. We came up with this idea because we again wanted to show her psychological side and this would physically pitch that. The use of blood tears streaming down her face indicated her inner emotions in a negative manner, whereas the other bland half would challenge this by emphasising her struggle to cope with these emotions and the struggle she faces to keep them hidden.

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Example No. 3:

We originally thought that using an eye would be symbolic of showing emotions in the sense that the eye is said to show a persons emotions more than any other aspect of the body. Substituting the pupil of the eye for a small, faded image was chosen so that it would add a sense of fright and makes it seem as thought it is a reflection of something the eye is looking at. This centre image would be of a distorted or scared image of our character, therefore emphasising our genre.

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Final Poster:

 This is a preview of our finalised poster. We chose this over the others for the fact that we decided the direct picture of our character placed in the centre of the frame gives the audience a good, detailed look into our film showing who is starring and what she is like (age, looks, etc.). Along with this, we were also confident that it would do its job in targeting the audience we wanted.

We originally decided upon using a plain black background until we experimented with extra effects such as cracks, scratches and a grain-like slab which then resulted in us changing our mind. The reason for this is because the effect of the grey lines gives an illusion of a scratched surface, symbolising our character mental state.

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We had also found this poster after we had created ours, capturing many similarities and features that is presented on ours. This poster is one that represents the film 'After.Life' which is what we had used to compare our main task to, not knowing what it looked like, therefore showing how much we have taken in form psychological horror films and how we were able to create a poster which in fact resembles a professional one.

The similarities between the two posters include:

• Presenting a character in the centre of the frame
• Editing picture either side of the central character
• The use of red text for the title to represent blood
• Making all three pictures fade and join into one another

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Below is a video that we put together of the result which we got from our poster, which we was then able to film the reactions of those who came to watch our finalised film, providing footage which gave use constructive feedback and criticism. Those that were camera shy and preferred not to be filmed were asked to write their opinions on a whiteboard which was later photographed and filmed to show the results.

Those who arrived at our event and approached us with questions about our film all fell into the correct age group of our target audience. There was also one male who attended the viewing who we later went onto interviewing him to get opinions from outside our target audience category. This shows that our poster fulfilled it purpose but also captured the eye of an 'outsider' showing its full potential.

The question that were asked are listed below, along with them being listed in the interview video (not all were used).

1. What part of the poster encouraged you to come here today?
2. Did you understand the film opening? if not, why?
3. What sub genre do you think the film is?
4. How does the film compare to other films in the same category?
5. How do you feel the main character is being presented?
6. What did you like about the opening?
7. Were there any specific shots you liked?
8. What would you change or do differently?
9. What did you like - any positive feedback?
10. Would you watch the rest of the film?

Evaluation Question Number 4 Answer

 Who would be the audience for your main task?

TARGET AUDIENCE PROFILE

This is Carlita Patel, She is 18 years old and lives in the city of Liverpool. She is an easy going, ordinary typical teen whose wardrobe consists of the latest fashion trends, clothes shopping in shops such as River Island, Top Shop, Republic, etc. She works as a part time sales assistant in New Look and spends her wages on Driving lessons, clothes, shoes, makeup/hair products, and going out with friends to places such as the cinema to watch movies, especially horror.

A normal day in the life of Carlita usually consists of...

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Her schooling consists of her taking double BTEC Business, Media, Psychology and Maths which she does at her local sixth form college, starting at 8:30am and usually finishing at 2:00pm but on some occasions, 3:00pm.

After school, she normally watches television (Hollyoaks, Eastenders and The Only Way Is Essex) whist on her laptop doing coursework or on social networking sites like Facebook and Twitter:

Facebook

Twitter

On the weekend she usually meets up with her friends and either go for something to eat at places such as Nando's, Frankie and Benny's or Pizza Hut, or go to the cinema.

Evaluation Question Number 3 Answer

What kind of media institution might distribute your media product and why?